Digital marketing, also called online marketing, refers to all marketing efforts that occur on the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
How does a business define digital marketing?
Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy. The 2024 State of Marketing Survey found that Social media is the highest ROI marketing channel and will see the most growth in 2024. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands. Because digital marketing has so many possibilities, you can get creative and experiment with a variety of marketing tactics on a budget. Overall, digital marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
Why is digital marketing important?
Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit.
There are a few major benefits of digital marketing:
You can focus your efforts on only the prospects most likely to purchase your product or service.
It’s more cost-effective than outbound marketing methods.
Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
Digital marketing is measurable.
It’s easier to adapt and change a digital marketing strategy.
Digital marketing can improve your conversion rate and the quality of your leads.
You can engage audiences at every stage with digital marketing.
